Cosmetics

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Chimamanda Ngozi Adichie appears in Boots’ No7 advert

Boots‘ new No7 advert is one to watch and remember… If you havent seen it yet, get watching by clicking on the red and white play button above. I mean, let’s face it, you’re going to want to see this because it’s got the World’s leading feminist, Chimamanda Ngozi Adichie, fronting it.

Firstly, as a lady, I’d like to start by saying that even I hate the term “feminism” because it makes it sound as though we, females, put ourselves above the male population. That is not true in the slightest! Feminism, in essence, is about equality; the ability to be equals in society, because right now (and previously) that has sadly not been the case… Women should be allowed to do a “man’s job”. Women should be allowed to receive as much pay as a man earns when working in the same role. Females should not be seen as the inferior gender because there shouldn’t even be an inferior:superior ratio to begin with. Feminism isn’t about “us”, it’s about “equality”. Rant over!

Chimamanda, the Nigerian world-renowned and award-winning author who has appeared on Ted Talks‘We Should All Be Feminists‘, which featured in Beyoncé’s ‘Flawless‘ track, is the woman that every lady should aspire to be. She is an ambassador for women’s rights and knows all too well the difficulties we face in employment and society in general.

As far as adverts about female empowerment and validation go, this one is by far the strongest. It sends a clear message that us girls don’t need to “not wear makeup” or “hide” our “high heels” to “be taken seriously”. We should be allowed to exist in a society that accepts us because makeup “doesn’t mean anything, it’s just makeup”. You know what (or who) means something? The lady wearing it. She who wears it, how she composes herself, how she carries herself, how she feels, what she says… Makeup is just an enhancement to our natural beauty, it’s nothing more than that. High heels and/or fitted clothes the same…

It saddens me that Chimamanda ever had to stop wearing makeup and high heels in order to get noticed. But, luckily, she “woke up” and realised that in not doing so she was portraying a “false version” of herself. For many of us, makeup and clothes give us confidence. That’s not to say we’re not confident in our skin, we just happen to love make-up and enjoy looking our best.

I’m extremely glad that she is discussing our relationship with makeup because it’s only skin-deep. Society thinks it runs deeper than that, but it really doesn’t. Let it be a known fact that we are not wearing makeup to “impress someone”, we are not wearing makeup to seduce others, we wear it because we want to.

Speaking in her Ted Talk, Adichie said that the word feminist was “so heavy with baggage, negative baggage. You hate men, you hate bras, you hate African culture.” Instead, she said, she wanted to be identified as a “happy African feminist who does not hate men and who likes lip gloss and who wears high heels for herself but not for men”.

“Sadly, women have learnt to be ashamed and apologetic about pursuits that are seen as traditionally female, such as fashion and make-up.

Chimamanda recently shared a 9,000 word speech on Facebook where she described how best to raise a feminist daughter. You can read it in full HERE.

A snippet of it reads: “If she likes make-up let her wear it; if she likes fashion let her dress up. But if she doesn’t like either let her be … Feminism and femininity are not mutually exclusive. It is misogynistic to suggest that they are.

“Sadly, women have learnt to be ashamed and apologetic about pursuits that are seen as traditionally female, such as fashion and make-up.”

During her Ted Talk, Chimamanda also mentioned the pressure of attempting to look less feminine before teaching her first writing class for fear that she wouldn’t be taken seriously.

She said: “I really wanted to wear my shiny lip gloss and my girly skirt but I decided not to.

“Instead I wore a very serious, very manly, and very ugly suit. Because the sad truth is that when it comes to appearance, we start off with men as the standard, as the norm.
“If a man is getting ready for a business meeting, he doesn’t worry about looking too masculine, and therefore not being taken seriously.

“If a woman is getting ready for a business meeting she has to worry about looking too feminine, and what it says, and whether or not it will be taken seriously.”

That is the saddest thing I’ve ever heard… Imagine having to change what you wear for fear of not being listened to? The thought alone is beyond heartbreaking.

When thinking about it, anyone who has ever used the quote: “you can tell a lot about a lady by the way they dress” is being unintentionally sexist, not to mention incorrect. Clothes and makeup are luxuries, they are not necessities. The foundations of life are built on who we are, how we treat people, and the ways in which we act and not which brand of concealer we use. A lady who chooses to dress up and show up is more-often-than-not a lady who has enough time (or makes it) to get ready because she likes taking care of her appearance.

A teacher of mine once said: “if you look good, you feel good and if you feel good, you do good”, never a truer word spoken.

So, ladies, let this advert be a turning point for us in a hope that we begin to be taken seriously with or without makeup on our faces and heels on our feet. Also, this is in no way an advert that’s forcing women to wear makeup. Alicia Keys has rocked the no makeup look for years and we salute her.

Instead, this advert is supposed to empower those that do wear makeup yet feel less worthy than a man who just turns up to work in the same job but gets paid a larger salary or listened to more carefully. It’s also not a dig at men — far from it. Men, you are legends, we love and respect you wholeheartedly. We just want to be seen as equals. We just want there to be no gender inequality, we are one!

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Lush Colour Supplement

Good evening Dollfaces and ‘Kenbiceps’!

I mean, what the heck else was I supposed to say?!

I’ve recently discovered the Holy Grail of budget foundation and you’re going to bloody well have to hear about it! Lush‘s Colour Supplements are probably (actually, no – not probably, definitely) the most underrated product Lush supplies.

For beautifully-finished skin, try this versatile mineral-free base that’s perfect for darker, yellow-toned complexions. We blend in the pigment to a cream base of gentle rose petal infusion, which helps to reduce redness, vitamin E-rich rice bran oil for adding moisture, and titanium dioxide to help protect the skin from the sun. Mix a little with your favourite moisturiser and apply to clean skin evenly.

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Selfie Cam on YouCam Makeup

Girls and guys who enjoy wearing make-up, this post goes out to you!

One of my best friends introduced me to an app that has strengthened my selfie game by infinity and beyond lightyears.

Whether you have or haven’t heard of it is not the issue here… The issue is how incredible it actually is! Yes, that’s right, I’m talking about YouCam Makeup! Brought to us by the make-up army folk at Perfect Corp, this app is FREE to download from the iOS app store and has become the Holy Grail of make-up  *and hair* experimentation.

YouCam Makeup is the best makeover and hairstyle studio with hundreds of makeup and beauty products for your digital makeover! The smart facial detection gives you the most true-to-life makeup application in real-time or on selfie photos.

I used to wear make-up… Now, the make-up wears me!

YouCam Makeup is the next best thing since slice bread, unless you’re partially gluten intolerant like me.

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Good morning!

It’s now 7:30 on a Tuesday morning (at the time of typing this) and where I should be getting ready for work, I’m writing this instead…

Soap & Glory is one of the most underrated brands ever! I use their blood circulation and exfoliating face brush (A Brush with Greatness) knowing that it’s the most useful and best tool I’ve ever used. However, we’re not here to discuss this – instead we’re hear to talk about their glorious lip plumper.

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Soap & Glory Sexy Mother Plucker XXL Lip Plumper

If, like me, you’ve got flat lips that need a bit of a plump or a fill, you’ll want* to read this!

*NEED

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Give your skin a radiance boost with Bourjois’ Healthy Mix Serum Gel foundation – made from a vitamin-rich fruit therapy formula for an even complexion and an instant anti-fatigue result!

Its fresh and instant blending gel texture blends and glides onto the skin for an even, natural finish with no mask effect. Imperfections are erased, signs of fatigue are smoothed and the skin’s radiance is boosted for up to 16 hours*.

Made from an instant anti-fatigue vitamin-rich fruit therapy formula with litchi, goji berries and pomegranates.

When I’m not using Cargo, Rodial, MAC or MaxFactor’s Pan Stik, I’m wearing Bourjois’ Healthy Mix Serum Gel Foundation. Let me tell you, this foundation puts the best in best seller!

If, like me, you suffer from sensitive skin, you should definitely give this a try… It’s packed with fruits and vitamins that won’t harm your skin in any way, in fact – it’ll make your skin healthier! I know it’s hard to believe that a foundation could be good for your skin, but I promise you that this one is.

I remember first wearing it in sixth-form after my acne breakouts started to emerge. I hated my skin and wanted something to soothe yet cover it up and this one did just that. I used to always get compliments on my skin, telling me how “radiant” it looked – I had this to thank.

What I loved most about this foundation/serum is that it didn’t further break me out. In fact, I’ll go as far as to say it helped reduce the look of my spots. I also found that it didn’t block my pores – letting my skin breathe. My skin became more revived, radiant and even use after use…

If you’d like to try this foundation, head over to Boots – it’ll set you back £10.99 but it’s so worth it. There are only six shades to choose from, so be sure to choose the right one… Oh, and I forgot to mention, it smells delightful!

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Photo Credit: LA Girl

Blurring the lines between lipstick and lip gloss, Matte Pigment Gloss has already become a favorite of makeup artists, blogger and fans. These 16 bold shades provide rich, intense color in a flat finish for all day wear. The long wearing formula goes on as a high pigmented liquid and dries to a flat matte finish. Leaving lips colored in gorgeous velvety perfection that last and lasts.

Allow me to introduce you to my favourite liquid lipstick… Even though it’s the first liquid lipstick I’ve ever tried, I’m reluctant to look elsewhere. First and foremost, it’s cheaply priced and the wide-range of colours are exquisite!

L.A. Girl is an American cosmetics brand that releases products that you’d find in the high-street. Put it this way, if L.A. Girl was to come to the UK, it’d be in Superdrug next to MUA or Seventeen.

Although I’ve yet to try any of their other products, I’m hooked on their Matte Lip Pigment Gloss‘. I’ve got 6 shades out of the 16 – and am addicted. Being honest, of all the 6 shades I have, I’ve only tried Dreamy and Frisky… Why? Because I like to use up every last drop before I move onto the next!

Having said that, the two which I have tried are awesome. They are non-transferrable [which to me is a massive win because I’ve spent my whole life smiling with stained teeth], long-lasting and the colours really do make your lips pop!

Next time you’re looking for #lipsperation, choose L.A. Girl!

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Photo Credit: The Body Shop

Our cult lip balm in a pot. Gives colour, flavour and moisture for more kissable lips.

At the cost of just £2, this product is a complete and utter bargain! Upon opening The Body Shop‘s Born Lippy – Raspberry, the waft of sweet raspberries filled my nostrils. I mean, it smells good enough to eat! Trying to avoid the temptation of eating the whole thing, I began by lathering it on my lips. Although my self-control was at an all-time high, I succumbed to the idea of a cheeky lick of my lips (for this review, of course). Anyway, I was surprised that it even tasted like raspberries too…

 

Once ‘Born Lippy’ was on my lips, I noticed that it had the look of a lip tint, the shine of a gloss and the feel of an ordinary lip balm. It hydrated, and conditioned my lips while giving them that sought-after “kissable”/”just kissed” look. One thing to note about this product is that it comes in a pot. This means that you’ll need to apply it with your fingertips – and the formula is quite sticky. Although my fingertips would stick together, my lips wouldn’t. Also, although it came in a 10ml pot, this goes a long way – mine, in particular, has lasted months! I’ve got a confession to make… I don’t just own the raspberry flavour, I own the Satsuma Shimmer  and Watermelon ‘Born Lippies’ too.

All of them do the same job, are packaged the same and have the same sticky texture but they each look, smell, and taste different. For example, the Watermelon one gives a nude-peachy shine while Satsuma Shimmer gives a orangey-golden glittery tint to the lips. Finally, it’s obvious that the Watermelon flavour would taste and smell like watermelons, while Satsuma Shimmer tastes and smells like oranges – that’s a given really…